Advising...
Two of Eight Guerilla ideas that won PSU a Gold Collegiate Effie Award.
REQUIRED COURSES
The School of Business offers an "Option" in Advertising Management and a dual major in Marketing & Advertising. Students selecting the Advertising Management option must complete 24 hours of required course work described below. Elective courses provide the opportunity to further enhance knowledge and skills within Advertising Management.
For a brief description of each course and a syllabus on most, click on the
"Courses" button.
Required Courses Credit Hrs Prerequisite Mktg 340--Introduction to Advertising 4 None Mktg 460--Marketing Research 4 BA 311* Mktg 363--Consumer Behavior 4 BA 311* Mktg 441--Media Strategy 4 Mktg 340 Mktg 442--Creative Strategy 4 Mktg 340 Mktg 443--Advertising Campaigns 4 Mktg 340, 441, 442 24 *BA 311 Marketing(4 credit hours) is not part of the required 24 hours but it is a core course and must be taken by all Business majors. Ideally this course is taken before the Mktg 340 Advertising course is taken.
HIGHLY RECOMMENDED ELECTIVES (total of 15 hours required)Mktg 445, 446, 447--National Student Advertising Competition (NSAC) 8 hrs over three terms
This course is a year-long practicum and can be used to satisfy the requirement for Advertising Campaigns Mktg 443. Admission is by application only, with approval based on superior performance in Marketing 340 and other advertising courses. See the NSAC page for details.Mktg 444-- Advertising Account Management 4 hrs
This course is offered during Summer Session only because of the number of agency visitations involved. While not a requirement for the Advertising Management option, it is highly recommended for any student who is serious about a career in advertising. (Prerequisite: Mktg 340)Mktg 410-- Digital Media Planning & Design 4 hrs
The course will cover the use of digital communications channels (Internet, mobile, etc.) to more effectively
reach key audiences. Topic areas include effective web content construction (information display, navigation
atmospherics, etc.), interactive media/advertising planning, use of digital media as a PR tool, and online
metrics to measure marketing/advertising effectiveness.
Mktg 341--Public Relations 3 hrs + 399 1 hour
This course is an excellent complement to the paid media focus of the various Advertising courses.(Prerequisite: Mktg 340)
Mktg 404--Advertising Internships 3 or 4 credit hours
The SBA Internship Office has a growing number of internships with agencies, media and clients.(Prerequisite: Mktg 340). Check out Internships under the COURSES section for detailed guidelines
on all these internships.
*Not all of the courses required for the Advertising Management option are offered year-around.
Therefore you should plan your course scheduling well in advance, especially if you plan to apply for NSA
*Consult the current PSU Bulletin for prerequisites.
MKTG 399--Student Agency Internship 6 to 8 credit hours
Exclusive to PSU, Local Ad Agency Internship
1 internship each term including summer
CURRENT ADVERTISING AND RELATED COURSE OFFERINGSAn X indicates the class is offered for that term.
Course Title and Code
Fall
TermWinter
TermSpring
TermSummer
TermMarketing--BA 311 X
X
X
X
Intro to Advertising--Mktg 340 X
X
X
X
Marketing Research--Mktg 460 X
X
X
X
Media Strategy--Mktg 441 X
X
X
Creative Strategy--Mktg 442 X
X
X
Digital Media Planning & Design--
Mktg 410
X
Advertising Campaigns--Mktg 443 X
X
X
X
Consumer Behavior--Mktg 363 X
X
X
X
NSAC--Mktg 445, 446, 447 X
X
X
Advertising Account Management--
Mktg 444
X
Internships--MKTG 404 X
X
X
X
Public Relations—Mktg 341+ 399
X
X
(Course availability subject to schedule changes and enrollment caps).
RECOMMENDED COURSE SEQUENCINGIn an "ideal" situation (Advertising students would take everything offered by the PSU School of Business that is related directly to marketing communications.) While there is opportunity to take some courses concurrently, here is the best sequence for taking both required and recommended courses for an Advertising Option major.
Please consult an advisor in SBA Student Services or contact Prof. D, Director of Advertising Management, for assistance call (503) 725-8533 or e-mail dond@sba.pdx.edu.
Mktg 340--Introduction to Advertising
Mktg 363--Buyer Behavior and Customer Satisfaction
Mktg 460--Marketing Research
Mktg 341/399--Public Relations
Mktg 441--Media Strategy
Mktg 410--Digital Media Planning & Design
Mktg 442--Creative Strategy
Mktg 443--Advertising Campaigns (or)
Mktg 445, 446, 447--National Student Advertising Competition (NSAC)
Mktg 444--Advertising Account Management
Mktg 404--Advertising Internships
Mktg 399--Student Agency
The SBA provides academic advisors as well as career internship advisors to assist students in making the most of their collegiate experience. Academic advisors are trained to provide counsel in a wide range of issues. From selecting a business major to evaluating transferred transcripts, academic advisors are here to help students with all of their degree related questions. The following is a brief summary of the type of issues with which academic advisors can offer assistance.
• DARS reports
• SBA admissions requirements
• Major selection and requirements
• Transcript evaluation
• Course overrides
• Transfer credit petitions
• Career planning
• Portland State rules and policieIn addition to academic advising, the SBA provides career and internship advisors to assist students in landing a job upon graduation or a summer internship while students are still in pursuit of their degree. Career and internship advisors can also provide resume and interview guidance.
All SBA advisors are available by appointment, which must be scheduled in advance. Drop-in hours are available as well. Drop-in hours are held regularly throughout the week and are designed to help answer routine or simple questions. For more information about SBA advising and drop-in hours please visit the School of Business website at www.sba.pdx.edu and click on student resources.
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