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  (Required and Elective) Courses...

Advertising Management at PSU is a Business School major option requiring 24 credit hours of specific course work. Additionally, 16 hours of required electives can be filled with some closely related courses in account management, public relations, NSAC, and advertising internship.The curriculum consists of traditional lecture-test courses, some outstanding "real life" projects, and national competitions.

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FIR Advertising, PSU's intern-based advertising agency, recently launched its campaign for the
Portland State Vikings football team with the headline, "Unleash Your Inner Viking."
Click here for the full story.

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Two print ads created by PSU to position StateFarm as the most important travel accessory.

These Brand Morocco ads so impressed the Moroccan American Trade & Investment Center that PSU was asked to

make a major presentation to high-up government and business leaders as part of a trade mission to Morocco.

Special thanks goes to CMD agency for their production assistance on the DVD program that was presented in Rabat,

the capital of Morocco. 

 

 INTRODUCTION TO ADVERTISING --MKTG 340
   (4 credit hours)

This is a survey course which is attracting a growing number of graphic arts and psychology students in addition to business, advertising, and marketing majors. Intro to Advertising is a prerequisite to for these other advertising courses: Creative Strategy, Media Strategy, Account Management, Advertising Campaigns, and National Student Advertising Competition. 

Click here for sample MKTG 340 syllabus

 

 MEDIA STRATEGY --MKTG 441
   (4 credit hours)

From network television buys to local web site promotions, this course gives students a solid grounding in what a comprehensive media plan involves. Then, equipped with rate and audience data provided by local media, students create and present a comprehensive media plan for a real client...just like it's done in the real world.

Click here for sample MKTG 441 syllabus

 

CREATIVE STRATEGY --MKTG 442
   (4 credit hours)

This upper division course is a requirement for all advertising majors. It teaches creativity from a business perspective. As such, it gives aspiring copywriters and art directors a strong strategic grounding. At the same time it gives aspiring account managers and media directors a real appreciation and respect for the demands of the creative function. 

Click here for sample MKTG 442 syllabus

 

 

NSAC - NATIONAL STUDENT ADVERTISING COMPETITION--
   MKTG 445, 446, 447
   (8 credit hours)

It doesn't get any more real than this. During this year-long course, NSAC students experience the stress and excitement of a multi-million dollar new business pitch. Each year the hand-selected team gets a national brand client and a multi-million dollar budget. The class becomes a full service advertising agency, developing and presenting a comprehensive campaign to a panel of client and agency judges.

Success in NSAC requires a real commitment to the class and the team. There in no experience like NSAC and for Advertising majors, there is nothing like having NSAC on your resume'. NSAC also fulfills the requirement for Mktg. 443 Advertising Campaigns. 

Click on the NSAC (main page) for more information.

Click here for sample NSAC--MKTG 445, 446, 447 syllabus

Click here for an NSAC application

 

ADVERTISING CAMPAIGNS--MKTG 443
   (4 credit hours)

This class has become another high-profile opportunity where students often do award winning work for national brand clients. During 2010 and 2011, campaigns done by 443 students won a Silver Collegiate Effie, a Gold Collegiate Effie and a first place award for work done with the U.S Department of Transportation.

Click here for sample MKTG 443 syllabus

 

PUBLIC RELATIONS--MKTG 341 + 399
   (Elective, 4 credit hours)

Each Spring term , the PSU School of Business offers a class in Public Relations. This elective course features practitioners who have distinguished themselves both professionally and academically. This course is an ideal blend of strategy and practical PR skills, especially in the area of PR strategy and writing. With the increased importance of integrated marketing communications, this course is highly recommended. Soon-to-graduate students who need two or three hours of elective credit in order to graduate in June should seriously consider this course.

Click here for sample MKTG 341 syllabus

 

 

DIGITAL MEDIA PLANNING & DESIGN-- MKTG 410

   (Elective, 4 credit hours)

A new course in Digital Media Planning and Design (Mktg 410) will be offered this fall by the Advertising Management program in the School of Business. . The syllabus will be available at that time. It will be a 400 level elective for all business students especially advertising majors, marketing majors, plus graphic design majors and selected university clusters relating to media and pop culture.

The course will cover the use of digital communications channels (Internet, mobile, etc.) to more effectively reach key audiences. Topic areas include effective web content construction (information display, navigation atmospherics, etc.), interactive media/advertising planning, use of digital media as a PR tool, and online metrics to measure marketing/advertising effectiveness.

Digital Media Planning & Design (Mktg 410, CRN 14432) is scheduled at 8-9:50 Monday and Wednesday, Room SBA 340 and will be taught by Prof. Tim Christy.

Click here for sample MKTG 410 syllabus

 

 

ADVERTISING ACCOUNT MANAGEMENT--MKTG 444
   (Elective, 4 credit hours)

This course is offered only in Summer Session and is "awesome" according to the students who have multiple chances to visit local advertising agencies and hear first-hand from agency executives what it takes to be successful in the agency business. While Account Management is not currently a requirement for ad majors, it is the most important elective. Whether a student ends up in agency account management, creative services, or media, the skills and insights gained in this course are invaluable.

Click here for sample MKTG 444 syllabus

As part of its eight stop tour, the summer Account Management class visits the US headquarters to get the clients

perspective on ad agencies. Here, Britt Jorgenson (center, black sweater) talks with the class about how ad

campaigns get developed in Adidas.

Britt is a Director of Brand Marketing for Adidas Sports Performance products and a graduate of the PSU

Advertising Management program.

 

 STUDENT AD AGENCY INTERNSHIP MKTG 399

Gain advertising agency experience while earning course credit

Starting winter 2011, the PSU School of Business launched an exciting new opportunity for those looking to gain out-of-class experience working on a real advertising campaign. Through a partnership with the PSU Athletic Department and a generous donation from Tim Boyle, President and CEO Columbia Sportswear, the SBA has initiated a student-run advertising agency.

This newly conceptualized agency will develop an advertising campaign for the PSU Viking football team during winter and spring terms. Working with real clients, real budgets, and real accountability, this is a unique and tremendously valuable opportunity for advertising and marketing students looking to get a leg up on the post-grad job market and pioneer what is hoped to be a long-standing SBA tradition.

Although all agency personnel will be expected to work on all aspects of the Viking account, individuals will be assigned to special titles/roles according to interest and competency. Some of these roles include:

Account Service (client liaison)
Account Planning (consumer investigation)
Brand Strategist
Media Strategist
Copywriter
Art Director
Production Coordinator
Project Manager

In addition to presenting project deliverables to the client, work produced will be presented to an advisory board of local advertising agency professionals each term. At least one presentation will also be made to Tim Boyle. Participation as a member of the agency will be counted as internship credit subject to Pass/No Pass and will span two terms (winter and spring).

To receive permission to enroll in the internship, candidates must submit a cover letter (letter of interest) and resume to Dr. Timothy Christy no later than December 10, 2010. Samples of work, though not required, are welcomed and encouraged.

Please submit all materials to tpc@pdx.edu with the subject line, “PSUAA.”

 

ADVERTISING INTERNSHIP--MKTG 404
   (Elective, 3 or 4 credit hours)

Internships are highly recommended for any student serious about a career in advertising. The Advertising Management program and the SBA Internship Office have worked with the Portland Advertising Federation to establish standard templates for agency, media, and client internships. These templates can be used to make sure that the internship meets the educational expectations and academic standards. Be aware however, that the biggest challenge in accomplishing a successful academic internship is finding a faculty advisor. When pursuing an internship for credit, students are encouraged to find an advisor before committing to a host employer.

 

FIRST ALL-PSU INTERNSHIP ANNOUNCED BY LOCAL AGENCY

A local marketing communications firm has made a major commitment to the PSU Advertising Management program by dedicating four agency internships per year to PSU ad students.

Fish Marketing is a 15-employee marcom agency specializing in a full range of marcom services for small and medium size clients. Their client list is large and varied, offering a broad base of experiences for PSU ad students.

Click here for details

 

ADVERTISING AND GRAPHIC DESIGN MINORS

New Minors Created For Ad and Graphic Design Majors

As the University’s primary response to Portland’s creative services industry initiative, the business school and the graphic design program have developed two exciting new programs.

Graphic Design majors can now earn a minor in Advertising management from the school of business by taking 24 hours of course work designed to educate them on the business side of advertising. Likewise, advertising majors can earn a minor in Graphic Design management by taking a series of courses designed to educated them about what is good design, how to work with designers and how to actually do some of the design work.

These two minors are groundbreaking enhancements to both programs!

Mathilde Jamie
"Coupling my Global Marketing Management and Advertising Management majors with a Design Management minor has opened many doors for me and ultimately resulted in my being able to tackle multiple facets of any project. Having both business and design/creative talents gives me the opportunity to be more of an asset, stand out and be more marketable."

Mathilde Goldschmidt Global Marketing Management and Advertising Management major Design Management minor

"Advertising works hand-in-hand with Graphic Design. By joining the Advertising Management program at PSU, my design expertise has grown and developed in so many ways. The program has opened many doors to real-life experiences and an opportunity to design a campaign for the National Student Advertising Competition."

Jamie Oelrich
DSU Graphic Design major and Ad Mgmt minor

 

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